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Synopsis
The Podcast Option is an Amazon category bestseller — because it doesn't waste your time.
Twenty years ago, podcasting was a novelty. Now it's a legitimate platform for building a brand, establishing authority, and reaching an audience that actually wants to hear from you.
The question isn't whether podcasting belongs in your communications strategy. The question is whether you know how to use it.
A podcaster since 2006, Alex Greenwood spent 14 years running a PR agency while logging hundreds of hours as a podcast host, producer, and sought-after guest. The Podcast Option is what he learned about finding the right shows to pitch, standing out as a guest worth inviting back, building and running your own show, and choosing the tools that won't waste your time or your money.
Practical, direct, and mercifully free of hype. For the newcomer figuring out where to start and the veteran wondering what they're missing.
The Podcast Option is mandatory reading for those new to podcasting and a vital addition to the veteran podcaster’s library. Pick up the ebook or audiobook today.
A third edition incorporating new material on higher education podcasting and communications strategy is forthcoming in 2027.
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The Podcast Option: Tips and tricks to make podcasting work for you
Seller: Read&Dream, SAINT LOUIS, MO, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # 4JSHAO004A6Y