Synopsis
“A pricing book for managers who read too many pricing
books”
If you agree to some of those statements, you will be surprised
in this book:
- “Pricing strategy is the most critical task”
- “Customers won't tell you what they want to pay”
- “Use of Expert Judgement in pricing is mostly good enough”
- “Proper price range can be found solely from empirical data or survey”
There is a simple reason why pricing practices mostly do not
meet expectations: The insights that inform them.
"synopsis" may belong to another edition of this title.
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PRICING INTELLIGENCE: How To Drive Profits by Understanding Customers
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Pricing Intelligence
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