Email Marketing Rules: Frameworks & Checklists to Guide Your Email Marketing Strategy - Softcover

Book 2 of 2: Email Marketing Rules

White, Chad S.

 
9798379100384: Email Marketing Rules: Frameworks & Checklists to Guide Your Email Marketing Strategy
Softcover
ISBN 13: 9798379100384
Publisher: Independently published, 2023

Synopsis

The most comprehensive email marketing book from the most prolific email marketing author helps you master the most misunderstood marketing channel. Updated and greatly expanded, the 4th Edition of Email Marketing Rules demystifies this vital channel, guiding you through its complexities to find the best execution for your brand—the one that serves the needs of your business and the needs of your subscribers.

Volume 2 of Email Marketing Rules discusses strategic frameworks that help you…

  • Understand the channel’s unique quirks, including the strengths and limitations that come from email marketing being granted media (not owned media)
  • Grow your audience while safeguarding your email deliverability and following the law
  • Collect and use subscriber data to create personalized, segmented, and automated campaigns that connect with subscribers and avoid being creepy
  • Measure program success effectively by using each metric appropriately and improving channel attribution accuracy
  • Steadily improve your email marketing program through minimum viable launches, incremental improvements, testing, and innovation nurturing
  • And much more, including 6 extensive checklists for auditing and optimizing your targeting, acquisition sources, cross-channel synergies, and more

"synopsis" may belong to another edition of this title.

About the Author

CHAD S. WHITE is the author of four editions of Email Marketing Rules and nearly 4,000 posts and articles about email and digital marketing. He has served as lead email marketing researcher at four of the world's largest email service providers—Oracle, Salesforce, ExactTarget, and Responsys—as well as at the Direct Marketing Association and Litmus. A former journalist at Condé Nast and Dow Jones & Co., Chad has been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. The ANA named him their 2018 Email Marketer Thought Leader of the Year.

"About this title" may belong to another edition of this title.

Publisher
Independently published
Publication date
2023
Language
English
ISBN 13 
9798379100384
Binding
Paperback
Number of pages
295