It's All About the Marketing Stupid: A Practical Guide to Music Marketing. SECOND EDITION - Softcover

Kent W. Anderson; Jerry Brindisi

Softcover

ISBN 13: 9798385126279

Publisher: Kendall Hunt Publishing, 2024

Synopsis

OK, so here’s the deal: If you’re considering buying this book, if you’re a wanna-be hip-hop artist, DJ, if you have a band or have a desire to be in the music business, you should read this book. It’s not the definitive book about the “music business,” however, this book may reveal numerous marketing strategies and provide you a key to unlock the marketing ideas you need to capitalize on your music and your creativity.

In this, the SECOND EDITION, we’ve revised and updated the text. The book highlights the numerous revenue streams facilitated through organizations in which you should register your copyrights – all, in an effort to not leave money on the table.

Additionally, we tackle a variety of topics including; demographic and psychographic segmentation, being your own best publicist, Google Seach Console, live performances, single release strategy, social media, data / analytics, and taxes.

Although many music business publications, online articles, YouTube instructional videos, and online/in-person courses exist, there seems to be a void in putting all of these components into one comprehensive resource. The purpose of this book is to provide insight and focus on key strategies in crafting, establishing, and building a brand encompassing various established entertainment marketing techniques.

For more information visit mucismarketingstupid.com 

 

Edition details

• Publisher: Kendall Hunt Publishing
• Publication date: 2024
• Language: English
• ISBN 13: 9798385126279
• Binding: Paperback
• Edition number: 2
• Number of pages: 248