The difference between struggling offline, and being successful offline, comes down to the product, price, and differentiation. We focus on being what Seth Godin called a ‘Purple Cow,’ with a framework defined by WTP (Willingness-To-Pay.).
When you do that, you’ll find an easier path to a successful product offline. Even better, you’ll be more successful online as well. Most importantly, you’ll not only be making sales, but you’ll be making profits as well."synopsis" may belong to another edition of this title.
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