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Business Process Optimization: Building An Effective And Efficient Lead Conversion Process: Learning From Website Visitors - Softcover
Synopsis
If you want to learn about conversion optimization, this book is absolutely for you. This expert guide will teach you the process of optimization. Inside, you'll learn:
1. Mindset of an optimizer: the starting point
2. Conversion research: the foundation of it all
3. Google Analytics for CRO
4. Mouse tracking and heat maps
5. Learning from customers
6. Learning from website visitors
7. User testing
8. From data to test hypotheses
9. How to get testing right
10. Learning from test results
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Business Process Optimization: Building An Effective And Efficient Lead Conversion Process: Learning From Website Visitors
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