Correct Facebook Tracking in 2021: How to set up Facebook tracking as accurately as possible despite the new iOS update. - Softcover

Saris, Wolfgang

 
9798549518599: Correct Facebook Tracking in 2021: How to set up Facebook tracking as accurately as possible despite the new iOS update.
Softcover
ISBN 13: 9798549518599
Publisher: Independently published, 2021

Synopsis

In this book, we'll show you how to set up your tracking as accurately as possible so you can properly measure your business success and make the right decisions.

After Facebook's ad revenue grew to over 45% in the first three months of 2021, bringing it to over $25 billion, Facebook is currently struggling with a major issue that could severely limit further growth in the ad revenue space. The new iOS 14.5 update, which includes a feature ("ATT - App Tracking Transparency") that makes it child's play for iPhone and iPad users to stop apps from tracking them. Facebook expected the changes to iOS to have an immediate impact, and that's exactly what happened.

Facebook has introduced "Aggregated Event Measurement (AEM)" for this purpose. The AEM is supposed to be a new way of measuring campaign performance.

"synopsis" may belong to another edition of this title.

Publisher
Independently published
Publication date
2021
Language
English
ISBN 13 
9798549518599
Binding
Paperback
Number of pages
41