Elements of Marketing Management: A Reference Book for BCom, BBA and MBA programmes - Softcover

Noronha, Dr. Mariam

 
9798561722615: Elements of Marketing Management: A Reference Book for BCom, BBA and MBA programmes
Softcover
ISBN 13: 9798561722615
Publisher: Independently published, 2020

Synopsis

A Student friendly book suited to the Indian Classroom. This book has been written primarily for students and teachers of commerce at the undergraduate level (B.Com. & B.B.A) and postgraduate students of management (MBA). However, it can be recommended for other postgraduate management courses . It can be used as ready reference by students of any other discipline to get an idea about the basics of Marketing. Written in simple, lucid language it has a number of practical examples and case studies to facilitate understanding and engage readers. It is good preparatory material for teachers of Marketing. Contents- An Introduction to Marketing ManagementMarketing Planning and StrategyMarketing Research and Consumer Behavior

"synopsis" may belong to another edition of this title.

Publisher
Independently published
Publication date
2020
Language
English
ISBN 13 
9798561722615
Binding
Paperback
Number of pages
119