Business Creativity: Learning To Apply Creative Thinking To Build Successful Business Models (Fundamentals of Sustainable Entrepreneurship) - Softcover

Book 1 of 2: Fundamentals of Sustainable Entrepreneurship

Fanning, Michael C.

9798606296392: Business Creativity: Learning To Apply Creative Thinking To Build Successful Business Models (Fundamentals of Sustainable Entrepreneurship)

Softcover

ISBN 13: 9798606296392

Publisher: Independently published, 2020

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Business Creativity is the first volume of a series of textbooks called Fundamentals of Sustainable Entrepreneurship, which has won multiple awards in Africa and Europe. It is a comprehensive guidebook for aspiring entrepreneurs who desperately want to acquire the critical business tools to generate a brilliant idea and turn it into an innovative start-up company.In a refreshingly enjoyable and well-illustrated how-to guide for first-time entrepreneurs… Michael C. Fanning serves up 17 bite-sized Lectures … helping start-up founders to:•Accelerate their entrepreneurial mind-sets by providing them with proven and tested scientific methods that foster creativity in business.•Identify and change the self-sabotaging beliefs and behaviours that stop them from creating and maintaining sustainable enterprises.•Learn to apply various hands-on techniques to collect constructive feedback from industry experts to formulate a successful product launch.By the end of Business Creativity, first-time entrepreneurs will be educated, empowered and equipped to apply creative thinking while attempting to develop innovative products, processes and services which help carry out the United Nations’ Sustainable Development Goals (SDGs).[ Each entrepreneur purchasing this textbook through Amazon will automatically be granted access to the online course 'Business Creativity' via PhilTech Business Academy's website: https://www.PhilTech.Academy provided that they email their proof of purchase of the textbook to this email address: Admissions@PhilTech.Academy ]In order to finalize this textbook, Michael C. Fanning has traveled extensively and met with Government officials in Stuttgart, where he took part in the Autumn School for Sustainable Entrepreneurship at Social Impact Lab Stuttgart (Germany). He also worked in France for two months to refine the entrepreneurship curriculum, which makes up the full series of 8 textbooks and called Fundamentals of Sustainable Entrepreneurship. He trained and collected feedback from entrepreneurs in Gabon, Cameroon, Burundi and Nigeria.He was invited by the President of Egypt H.E Abdul Fattah El-sisi to take part in the Arab and African Youth Platform in Aswan (Egypt) where he met with the president on live Egyptian television. Further, through this presidential event, he was introduced to Nelson Mandela and Winnie Mandela's grandson; Zondwa Mandela who gave him a training on Social Entrepreneurship while he was in Egypt. Lastly, this book was refined even further when Michael C. Fanning had the immense privilege to take part in the 2nd edition of the Pan African Youth Forum held at the African Union's Headquarters located in Addis Ababa (Ethiopia). The African Union was a great opportunity to be exposed to the 2063 Agenda, as well as the 1 Million campaign by 2021 initiated by the President of the African Union Commission; H.E Moussa Faki.

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About the Author

Michael C. Fanning is married to his best friend, Larissa Isabell Diener, to whom he successfully proposed near the Eiffel Tower, in Paris, France.

He was born in Libreville, Gabon and became vegetarian at only 18 years old. His good grades granted him a National Scholarship which fully funded his relocation to Cape Town, South Africa in order to pursue a University degree in Information Systems, after graduating high school.

Between age 21 and 29, he successfully co-founded 10 start-up companies, which means he has only been a serial entrepreneur his whole professional life and therefore only held the following titles; Founder & Chief Executive Officer (CEO).
In 2018, he was selected by the German Government to present his entrepreneurial achievements in Stuttgart, Germany, during the Autumn School for Sustainable Entrepreneurship.

In 2019, he incorporated PhilTech Business Academy, an online learning academy educating young aspiring founders on the the Fundamental Principles of Sustainable Entrepreneurship.

His perpetual efforts to provide affordable quality entrepreneurship education to entrepreneurs led him to be invited by the President of Egypt, His Excellency Abdul Fattah El-sisi, to take part in the Arab & African Youth Platform in Aswan, Egypt, where he received a training on Social Entrepreneurship facilitated by Nelson & Winnie Mandela grandson; Zondwa Mandela. He also was invited to take part in the 2nd Edition of the Pan African Youth Forum at the African Union Headquarters in Addis Ababa, Ethiopia.

In 2020 he has been the recipient of a NUN-Accredited qualification granted by the International Sustainability Academy (ISA) based at the W�LDERHAUS in Hamburg, Germany. This fully funded research programme was granted to him to support his commitment to achieve the United Nations' Sustainable Development Goals (SDGs) no. 4; QUALITY EDUCATION and no.8; DECENT WORK & ECONOMIC GROWTH.

From the Back Cover

In a refreshingly enjoyable and well-illustrated how-to guide for first-time entrepreneurs... Michael C. Fanning serves up 17 bite-sized Chapters ... helping start-up founders to:

Accelerate their entrepreneurial mind-sets by providing them with proven and tested scientific methods that foster creativity in business.
Identify and change the self-sabotaging beliefs and behaviours that stop them from creating and maintaining sustainable enterprises.
Learn to apply various hands-on techniques to collect constructive feedback from industry experts to formulate a successful product launch.

By the end of Business Creativity, first-time entrepreneurs will be educated, empowered and equipped to apply creative thinking while attempting to develop innovative products, processes and services which help carry out the United Nations' Sustainable Development Goals (SDGs).

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