Lead Generation: How to Generate Leads and Sales to Grow Your Business Without Spending Tons of Money (Running It Alone) - Softcover

Billson, Larry

Softcover

ISBN 13: 9798624031265

Publisher: Independently published, 2020

Synopsis

Four hours a week is the whole budget.

Not four hours a day, and not a team. If you run a business that is mostly you, that is what marketing actually gets — and most lead generation advice quietly assumes otherwise.

Five things changed while the old playbook stayed the same. Search now answers the question before anyone clicks. Paid advertising costs more and targets worse. The inbox stopped being a soft target, and consent became enforceable. What did not change is that people still buy from someone they have a reason to trust.

This book builds one channel you can sustain, not five you will abandon.

What is inside

• The only two numbers that matter — how many enquiries you need, and what one costs you in money and in hours
• The one-channel rule, and the arithmetic that makes it hard to argue with
• Being cited, not just ranked: what makes a business quotable to an AI assistant, and how to measure it without buying tools
• Outreach that is legal in the US, UK, EU and Canada — and still gets answered
• Referrals as a system rather than a hope
• Follow-up, which is where most of the loss actually happens
• Using AI without sounding like it
• A ninety-day plan, and a chapter on measuring with a spreadsheet instead of a dashboard

Built to be written in

This edition exists on paper for a reason. The ninety-day plan, the one-page channel decision, the capacity sentence and the outreach template are set as worksheets with room to write — the parts you are meant to fill in once and look at every month.

The chapter most books leave out

The last one says when the problem is not lead generation. If you cannot find four hours a week, no marketing system fixes that — the honest answer is capacity, and the book says so instead of selling you more tactics.

Every specific claim is sourced, with thirteen references. Where a widely repeated statistic could not be verified, the book says that rather than quoting it anyway.

Running It Alone, Book 2. The series follows one path, from the first decision to the paid invoice.

Edition details

• Publisher: Independently published
• Publication date: 2020
• Language: English
• ISBN 13: 9798624031265
• Binding: Paperback
• Number of pages: 130