Web Analytics & Big Data: Improve your e-Commerce metrics, online insights to sell more and explore the Big Data world: Google Analytics and other ... to the world of Big Data (eBusiness Books) - Softcover

Delphiki, Julian

Softcover

ISBN 13: 9798642907672

Publisher: Independently published, 2020

Synopsis

Your data is talking. Learn to listen, and sell more.

Every visit, click and purchase leaves a trace. Most businesses collect those traces and never act on them. And with consent banners, AI assistants and new privacy rules, measuring them has never been harder. The businesses that grow are the ones that turn data into decisions anyway.

Web Analytics & Big Data is a clear, practical guide to measuring your website, understanding your customers and running your first data project, now fully rewritten and expanded to 13 chapters.

Inside, you will learn how to:

• Measure accurately in a privacy-first world of consent and disappearing cookies
• Set up GA4 the right way and read its reports with confidence
• Analyse an online store end to end: funnel, conversion rate, order value and customer lifetime value
• Build segments, reports and dashboards your team will actually use
• Understand attribution, incrementality and marketing mix modelling, and test what really works
• See how AI is changing analytics, and plan your first big data project

One running example, an online plant shop, connects every chapter. You also get real case studies from 2023–2026, hands-on "Try it" exercises with free tools, a 97-term glossary and a full index.

For marketers, managers and entrepreneurs who want numbers they can act on. Scroll up and start listening to your data.

Edition details

• Publisher: Independently published
• Publication date: 2020
• Language: English
• ISBN 13: 9798642907672
• Binding: Paperback
• Number of pages: 166