Active Interviewing: Branding, Selling, and Presenting Yourself to Win Your Next Job - Softcover

Kramer, Eric P

 
9798681423980: Active Interviewing: Branding, Selling, and Presenting Yourself to Win Your Next Job

Synopsis

Imagine walking into your next interview thoroughly prepared, relaxed, confident, and ready to present yourself as the best candidate for the job. Now picture yourself getting that much-anticipated phone call from the hiring manager saying, “You have really impressed us, and we would love to have you join our company. When can you start?” Active Interviewing: Branding, Selling, and Presenting Yourself to Win Your Next Job provides new information every job seeker needs to know to win interviews and land jobs in today’s rapidly changing and hyper-competitive job market. Introducing a unique approach called Active Interviewing, this book provides the strategies and tools today's job candidate needs to ensure confidence and success in any job interview. Rather than focusing on the typical and well-worn interview suggestions, such as how to answer questions, what to wear, how to give a good handshake, and how to be positive, this book focuses on new and proven higher-level strategies that win interviews. These include actively using personal branding to convey a potent “hire me” message, developing an interview presentation to powerfully showcase information the interviewer needs to know to make an informed hiring decision, and implementing an effective after-interview follow-through plan.The Active Interviewing strategy has helped hundreds of job seekers worldwide from entry-level applicants to CEOs differentiate themselves, impress interviewers, and land jobs they love. This is the only interview book that not only demonstrates a powerfully persuasive interview approach but also integrates with an online interactive tool. After reading the book, readers can connect to www.interviewbest.com, where they will find the InterviewBest interview presentation program a development tool that interactively helps job candidates prepare for interviews and develop an interview-winning presentation they can download, print, and bind. Active Interviewing: Branding, Selling, and Presenting Yourself to Win Your Next Job is the first book to give job candidates a competitive edge for today’s job market, help them guide the interview process, and secure a job they love so they can earn the money they deserve.“I know the presentation won the day for me. I so impressed a somewhat skeptical hiring manager and interview panel with my presentation that I was told I was being recommended for the job when we completed the last page. The hiring manager complimented me three times during the presentation as to its value in an interview. The presentation was a roadmap for me to follow during our discussion. It helped me keep on track and ensure that I covered all the points to demonstrate my value and get the job offer. The panel’s final question of the interview was, “How much is it going to cost us to get you?” I accepted the position with this company as a mid-level manager with a generous six-figure salary and all the perks.” David ■ Marketing Professional■ Medical equipment“I want to inform you that the InterviewBest presentation was a great success. It was easy to complete, and the library tools gave me options to choose from. I had two interviews on Wednesday, and they were both impressed and awed by how professional, well prepared, and organized the presentation was. It was easy for them to follow, and they were extremely impressed with Match with Position Requirements, Additional Areas of Expertise, Outstanding Accomplishments, and my favorite, Why Hire Me. I received a call Friday for a job offer from one of the companies I interviewed with on Wednesday, which is a full-service practice management and billing company. I had another interview today with a Spanish organization from Spain as an executive assistant, and I even did the presentation in both languages (English/Spanish). I recommend the InterviewBest presentation to anyone who wants to land a position with a professional company.” Rosita ■ Billing Specialist

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About the Author

An accomplished career coach and consultant, Kramer has used his clinical psychology background and extensive business experience to help thousands of individuals manage and advance their careers. Kramer started his career as a clinical psychologist before becoming a thriving entrepreneur in software development and a sought-after career consultant. He has worked for both large and small companies, including serving as senior career consultant and career center manager for two of the country's largest career transition firms.As a senior consultant, Kramer worked with hundreds of job searchers individually and in groups teaching them job search skills and coaching them through their interviews. Based on his background in psychology and through his work with transitioning professionals, Eric has become a career expert.
 
Kramer has authored three books, published by "Active Interviewing: Branding, Selling and Presenting Yourself to Win your Next Job" "1001 Interview Strategies" and "1001Networking Strategies". Kramer is the developer of the InterviewBest Interview Presentation- interviewbest.com -  Tweets as @InterviewBestand has numerous interview videos on youtube at EricKramer
 
Eric earned a bachelor's degree in psychology from the University of Hartford and a Masters degree in Counseling Psychology from American University. He is trained in Positive Psychology Coaching and is licensed as a psychologist in the state of Pennsylvania.

From the Inside Flap

There are more than 3,000 interview books listed on Amazon and 105 million hits on Google for the phrase "job interview." Does the world need another interview book? Do you? I think you do, but why?
There are two important reasons. The first is that good candidates like you are losing jobs they should be landing due to poor interview performance. Many candidates try to prepare for interviews, but their preparation is inadequate. They make job-losing errors, or their interview performance is average or poor[md]not enough to land a competitive job. Even with all the available information, candidates continue to commit more mistakes in the interview than in any other stage of the job-search process.
Over the course of a year, I speak with thousands of jobseekers about job searches and, more specifically, about their interviews.Almost every job seeker I speak with is anxious about interviewing - they don't look forward to being interviewed, and once their interview is over, they don't think they did their best. This demonstrates that the books available today simply do not have the appropriate high-level information and strategies to help candidates prepare for and perform well in interviews and win jobs over stiff competition.
The second reason, related to the first, is that I'm tired of reading the same old interview advice over and over again, with no new information to help candidates compete in today's competitive job market. Over the past four to five years, I have read everything I can find about job interviews. The majority of the information is about how to answer specific interview questions, which is helpful but totally insufficient to win interviews. The rest of the information is basic - bits about how to show up on time, have a good handshake, dress well, make eye contact, turn off your cell phone, be enthusiastic, be likable, not talk too much or too little, and so on. This book is based on an entirely new, tested, and dramatically effective approach to interviews - Active Interviewing, treating the interview as a sales call and developing an interview presentation to help you sell yourself as the best candidate for the job. Using a sales approach and developing an interview presentation has helped hundreds of candidate win their interviews and land jobs. Active Interviewing is new, innovative, and targeted toward landing a job in today's hyper-competitive job marketplace.

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