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The Book on Internet Marketing for Pool and Spa Dealers: How to Outsmart, Out Market and Outsell Your Competition in 90 Days or Less - Softcover

Carleton, David

 
9798683842246: The Book on Internet Marketing for Pool and Spa Dealers: How to Outsmart, Out Market and Outsell Your Competition in 90 Days or Less

Synopsis

Internet Marketing Strategies to Grow Your Business - What You Should be Doing Right Now!

Stop Using Old Strategies to Generate New Business.

As I’m sure you’ve already discovered, it now takes more than your typical newspaper ad, radio spot and weekend home show to get the sales you used to get. Why? Because the dynamics of the spa and pool market have changed dramatically. Consumers are more cautious than ever and are doing more research to be sure they are getting the best products and services at the best possible price.

And where are they going to do their research? You guessed it...the Internet. If you think that just having a website is enough, you are sadly mistaken. You obviously need your website to be FOUND by your prospects. But, according to some studies, 90% of people searching for products and services on the Internet never search beyond page one. That means that for all practical purposes, if you’re not on page one, your prospects will never find you! And if they can’t find you, they can’t buy from you either.

To make matters worse, look at all the time, money and resources you’ve already spent creating that beautiful website that 90% of your potential clients and customers will never see. How frustrating!

It’s time to stop using old strategies to generate new business. Hoping for the best is not a strategy, waiting it out is just not possible and ignoring new ideas is no longer an option!

The purpose of this book is to point you in the right direction. It’s a wake-up call to focus your attention on working smarter, not harder! Inside, you’ll find proven strategies to help you drive more traffic, generate more leads and increase sales!

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About the Author

David Carleton is President of SpaPoolMarketingSuccess.com and specializes in showing spa dealers and pool builders how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media.

Dave was Vice President of Dimension One Spas for 6 years where he developed sales; marketing and training programs that helped hundreds of dealers in 30 countries around the world generate leads, increase sales and enhance their overall marketing effectiveness. 

Dave has been a keynote speaker for many industry, Chamber and trade groups across the United States and has written several manuals including The Ultimate Lead Generation System and The Essential Referral Marketing System.
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Discover how to drive more traffic, generate more leads and increase sales using our proven strategies

"About this title" may belong to another edition of this title.