Online Influence: Boost your results with proven behavioral science - Softcover

Wouters, Bas; Groen, Joris

Softcover

ISBN 13: 9798697006924

Publisher: Independently published, 2020

Synopsis

How do you turn visitors into buyers? And dropouts into sign-ups?

Cleverly applying behavioral psychology will massively increase the results of your website, app, or online campaign. Psychologist and web designer Joris Groen and persuasion guru Bas Wouters explain in detail what works and what doesn't – and why. In this book, you will find specific and easily applicable guidelines, based on 40 years of practical experience and the insights of today's most important behavioral scientists, such as Fogg, Cialdini and Kahneman. With more than 40 real-life success cases and over 150 illustrations of dos and don'ts, this is the most complete and practical guide to designing and improving your online customer journey. "A true gift" - Dr. Robert Cialdini

About this title

About the Author

Bas Wouters CMCT
Bas is an expert in the field of persuasion and behavior design. As the award-winning & bestselling author of 'Online Influence' he co-founded the Online Influence Institute. With his online lead generator Keukenplaats.nl, he disrupted the kitchen industry and generated millions of turnover. He is the only one in the world who can call himself a Cialdini Method Certified Trainer ánd a BJ Fogg Certified Tiny Habits coach.
He coached and trained thousands of professionals worldwide to increase their offline and online success. His mission: to help people and companies to a better level of performance by teaching them to apply the principles of persuasion.

Joris Groen Msc
As a graduated psychologist, Joris specialized in translating human science into practical design guidelines for the digital world. As the award-winning & bestselling author of 'Online Influence' he co-founded the Online Influence Institute.

Joris worked as a user experience designer for leading agencies, companies and brands. In 2012 he co-founded an internationally operating agency in the field of behavior design. There he designed and improved hundreds of websites, web shops, apps, e-mails and online campaigns. The fixed starting point: a scientific approach based on behavioral psychology, research and data. 

In addition to managing design teams, Joris trained thousands of students and professionals worldwide, including web designers, user experience designers, online marketers and product owners of Coca-Cola, KLM, Alibaba and many more.

Edition details

• Publisher: Independently published
• Publication date: 2020
• Language: English
• ISBN 13: 9798697006924
• Binding: Paperback
• Number of pages: 416