DIGITAL MARKETING IN PHARMACEUTICAL INDUSTRY: PHARMA DIGITAL MARKETING - Softcover

H, MIDHUN; PUBLICATIONS, AYURVEDAMRUTHAM

Softcover

ISBN 13: 9798750910250

Publisher: Independently published, 2021

Synopsis

Digital marketing has replaced the old forms of marketing strategies in the pharmaceutical industry due to the easy interaction, less time consuming and good cost reduction. There has been a great interest by physicians to use social media and digital tools. The development of digital marketing has affected the interaction between the patient, physician and health care organizations.The importance of digital marketing is justified by the easy health care access by patient and physician, wider reach to people, monitoring of results easily using various soft wares, easy and fast feedback collection, quick business advancement, awareness about updated product to common people, improving consumer and health care professionals experience and knowledge. Product comparison can be easily done by searching the review and cost without visiting the retail stores, easy availability of medicine during the pandemic period. This book deals with the new trends in digital marketing along with their pros and cons.

Edition details

• Publisher: Independently published
• Publication date: 2021
• ISBN 13: 9798750910250
• Binding: Paperback
• Language: English
• Number of pages: 32