She wanted to build a business. What she started was a movement.
Seventeen-year-old Jaida James is all about hustle, heart, and handmade merch—trying to turn her craft into a real business before graduation. But when her Black History Month sale flops, her best friend Halley goes viral selling Black-themed products without being Black, and her school shuts down her club idea before it even starts… Jaida starts questioning everything.
Her identity. Her friendships. Her worth.
As tensions rise in school and online, Jaida learns that running a business isn't just about making sales—it’s about knowing who you are, what you stand for, and how far you’re willing to go to protect your culture.
This isn’t just about t-shirts and dolls anymore.
It’s about truth, community, and Black excellence—24/7, 365.
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