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Synopsis
My view emphasizes that the "Information Search" and "Evaluation" phases have been the most impacted by digital marketing, as consumers now use the internet on a larger scale to compare the characteristics of products before ever engaging with a seller.
In my broader analysis of the behavioural economy, my view suggests that the relationship between marketing and consumer behaviour is symbiotic. Marketing strategies are increasingly designed based on behavioural triggers-such as scarcity, social proof, and loss aversion.
The economic impact of these changes is profound. As digital consumption becomes the dominant model, it influences "predictive economy change," where market trends can be anticipated by analyzing real-time digital footprints rather than lagging economic indicators. This transition represents a move toward a more efficient, albeit more complex, global marketplace where the consumer's digital identity is the primary driver of marketing strategy.
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