Synopsis
Written by practicing competitive intelligence professionals, A Practical Guide to Competitive Intelligence discusses the real-life problems that CI professionals encounter. The authors cover how to speak the language of your company (hint: it likely doesn't match Porter's Five Forces) and examine the skills you need to get noticed, make an impact, keep your job, and get recognized.
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A Practical Guide to Competitive Intelligence
Seller: HPB-Red, Dallas, TX, U.S.A.
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paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_411294083