Strategic Market Research: A Guide to Conducting Research that Drives Businesses - Hardcover

Beall, Anne E.

Hardcover

ISBN 13: 9798985888454

Publisher: Beall Research, 2022

Synopsis

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research. With more than 25 years of experience, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. It all begins with the following steps: Identifying the strategic questions that will help a business; Using the right research techniques to answer these questions; Obtaining the level of depth required to have insight; Reading the nonverbal communications of research respondents; Identifying the emotional aspects of human behavior; Using statistical analyses to understand what drives markets; Going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations.

About this title

About the Author

A leader in the field of market research and one of the few female CEOs in the industry, Anne E. Beall is an award-winning author of several books. Her book, Cinderella Didn't Live Happily Ever After: The Hidden Messages in Fairy Tales won a Gold award from Literary Titan. And her Heartfelt Connections book was named one of the top 100 Notable Indie books in 2016 by Shelf Unbound, and she has published nearly a dozen business articles in noted journals. Her books have been featured in People Magazine, Chicago Tribune, Toronto Sun, Hers Magazine, and Ms. Career Girl, and she's been interviewed by NBC, NPR, and WGN. She received her PhD in social psychology from Yale University and is the founder of the strategic market-research firm, Beall Research.

Edition details

• Publisher: Beall Research
• Publication date: 2022
• Language: English
• ISBN 13: 9798985888454
• Binding: Hardcover
• Edition number: 4
• Number of pages: 142