The Truth About Transformation: Transformative change can only be realized when the human factor is understood and empowered. - Hardcover
Synopsis
“Any organization that seeks transformation desires to take advantage of new opportunities and growth. Most organizations turn to technology as the major driver of change. But technology is an enabler, not a silver bullet. Mistaking technology for transformation will lead an organization to failure. True transformative change requires an understanding of the human factors at play, how conscious and subconscious behaviors can derail any plan, and how society is influencing your organization. Change is the only constant. An evolving reality is emerging, one that will fundamentally change who we are, how we work, and how organizations will be relevant today and in the future. The truth about transformation is not what you may think. This guide to organizational transformation will surprise, confound, provoke, and challenge every ingrained belief. The future is out there, and the truth about transformation will change how you lead.”
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About the Author
Kevin Novak
A veteran association, business, publishing, and government executive and founder and CEO of 2040 Digital, Kevin Novak has spent nearly two decades helping organizations find their place in the digital world.
He honed his expertise working with societies, associations, media companies, and publishers over the past seven years, leading and structuring digital transformation, marketing, communications, data, and technology strategy—including customer and product data management, master data management, and digital education learning outcomes, measurement and content.
Kevin is the former vice president of new business development, strategic partnerships, and digital strategies for the American Institute of Architects. And as chief digital officer and director of education outreach at the U.S. Library of Congress, he managed the Library's digital efforts to serve more than 22 million digitized items (including books, maps, photographs, documents, and more) to the public.
He was board chair for the Business Information Association (BIA-Connectiv), representing B2B and B2C publishers and event and media companies and a board member for the Software Information Industry Association (SIIA), the Business Press Education Foundation (BPEF), and the Specialty Information Publisher's Association (SIPA).
Kevin also served as the co-chair of the W3C Open Data and the W3C Open Government Committees, and as an industry data expert for the Obama Administration Open Government Data Initiatives, working across U.S. government executive department agencies.
He holds an M.B.A. and an M.S. in Technology Management from the University of Maryland where he is currently adjunct faculty teaching digital society courses. He earned a B.A. in Social Sciences from the University of Pittsburgh.
From the Inside Flap
An Insider's Guide
The Truth About Transformation is a deep look at the human factor in transforming a business model in today's dynamically changing business environment. Accessible and based on real-life experiences, the book tackles the most prevalent and persistent problems in legacy businesses and blind spots in digital models. We make the case about transformation with clear, compelling insights and guidance learned the hard way through personal experience and work with clients.
This book serves as an insider's guide for business leaders and their teams to understand how to deconstruct their current business models and rebuild them to leverage human power enabled by technology. Using case studies and anecdotal input from business executives who have been in the trenches in transforming their businesses, we re-frame the strategic challenge of transformation with a focus on the most powerful yet most overlooked factor in the planning and process: people.
Our intent is to provide the truth about what hinders and also unleashes the ultimate business model transformation: bridging legacy models and old traditions to next-gen digital practices and procedures, all designed for success based on the human factor.
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The Truth About Transformation: Transformative change can only be realized when the human factor is understood and empowered.
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