Stories That F*cking Matter: Three Pillars Of Epic Storytelling To Dominate Media Headlines, Win Clients And Grow Your Business - Softcover

Le Vine, Steven; McClure, Garrett

Softcover

ISBN 13: 9798986682006

Publisher: Axiom Press, 2022

Synopsis

Stories That F*cking Matter
Three Pillars of Epic Storytelling to Dominate Media Headlines, Win Clients and Grow Your Business

A well-crafted story has the power to literally mold reality, win over hearts and change minds! The story is the most powerful tool humans have ever discovered.

But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story?

In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in earned, owned and paid media.

This book reveals proven and effective PR & Media strategies, insider tips and growth hacks to tell a story that f*cking matters in order to cut through the noise of today’s fragmented media landscape and get seen and heard.

Get an insider’s behind-the-scenes look into the world of PR, delivering proven methods and strategies along the way for entrepreneurs and experts (such as speakers, authors, coaches, solopreneurs) to take media outreach into their own hands, tell a f'n good story, make headlines, and succeed at growing their brands and businesses.

In these pages you’ll learn:

• The 3 pillars of the Stories That F*cking Matter™ model of epic storytelling
• How business stars Steve Jobs, Richard Branson, Bruce Springsteen, Sheryl Sandberg and Tony Robbins used the STFM™ model
• Why you should not be afraid to show your vulnerability — find out how to do it the right way
• How to quickly grab your slice of the audience’s attention in today’s ‘attention economy”
• The insider tip of “Trendjacking” to capitalize on trending topics to increase the media exposure
• The step-by-step process to turn reporters, producers and other journalists into your partners to get covered by the media and grow your business
• Advanced storytelling and media growth hacks to quickly earn the exposure, credibility and trust you need and deserve
• And much, much more

Don’t get lost in the sea of noise and clutter in today’s media landscape. Learn to create a lasting impression through the tried-and-true technique of expert storytelling that gets media attention today.

For free templates, tools and video trainings visit: https://storiesmatterbook.com/

About this title

About the Author

Garrett McClure
He successfully inspires teams, steers operations, increases efficiency, and implements strategic foresight leading to accelerated revenue growth, higher rates of customer retention, streamlined operations, and enhanced corporate culture.
He earned a Master of Arts in Corporate Communications and Technology from Rollins College.
Garrett grew up on the family farm in Dodge City, KS the son of a hardworking farming family and has a passion for nature, fitness and travel.
He serves as CEO and Head of Strategy for Grapevine PR and is also an advisor, coach and serial entrepreneur.
 
Steven Le Vine:
Steven is an award-winning publicist and PR strategist, and founder of Grapevine PR + Consulting, since 2006. The firm's clients include those in tech, consumer brands, high-profile industry experts, and celebrities.
He has secured clients wide-ranging press from sit-down interviews with Oprah, The View, The Talk, NBC Today, and CNN, to placements in Wall Street Journal, Entrepreneur, The New York Times, Men's Journal, Women's Health, USA Today, The Hollywood Reporter, People, Variety, and more.
He is a frequent media personality and contributor for prominent publications, including Rolling Stone and Forbes, where he offers his expert insight on PR and entrepreneurship. He has taken home nearly two dozen awards for his firm, including "Agency of the Year" and "Campaign of the Year," on behalf of his work for clients including William Shatner, Lisa Loeb, Danny Pintauro, and many others.

From the Back Cover

In this easy-to-use book, you'll learn how to successfully partner with the media and have reporters and producers lining up to tell your story!

We have laid out the step-by-step process we have used for almost 20 years to get our clients national and international media coverage.

You'll learn the step-by-step process to get your name in FORBES, ROLLING STONE, CNN, NEW YORK TIMES and many more!

After almost two decades of getting our clients such as William Shatner, Lisa Loeb, and 100s of other brands and top-rated experts featured in the press - we are making our secret formula available to you - NOW!

From the Inside Flap

This Book Is For You.
There are so many people in the world who have stories to tell. But they don't know how to get the attention they need and deserve. So their stories, as impactful and compelling as they may be, remain untold, unseen and hidden.

But this doesn't have to be you! We'll help you tell a story that not only matters... but is seen and heard by millions! And this is what makes publicity and media exposure infinitely valuable to set you apart from the crowd - and apart from your competition.

Edition details

• Publisher: Axiom Press
• Publication date: 2022
• Language: English
• ISBN 13: 9798986682006
• Binding: Paperback
• Number of pages: 196