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How to Build a Wine List: Templates, Suggestions, and Tips for Restaurants to Maximize Profits from a Professional Sommelier - Softcover
Synopsis
Opening a new restaurant is difficult, but writing your wine list doesn’t have to be.
Finances are tied up during restaurant openings and you do not want to waste any time optimizing your profits in any aspect of the business. According to professional Sommelier Michele Gargiulo, the beverage programs she has run accounted for 24 to 30 percent of restaurant sales. Wine menus need to be written to sell wine as effectively as possible, driving guests to purchase what they are happy drinking.
With templates, tips, and suggestions, this book has all you need to write the wine list of your dreams, while minimizing cash needed for inventory.
"synopsis" may belong to another edition of this title.
About the Author
Michele Gargiulo has been running beverage programs for more than a decade. She has done everything from running wine lists with 1,100 selections that were awarded Wine Spectator's Best of Award of Excellence, to managing more than 18.7 million dollars of beverage sales per year at a restaurant group, overseeing multiple restaurants at once.
She is a Certified Sommelier through The Court of Master Sommeliers Americas and a Certified Specialist of Wine through the Society of Wine Educators. She is a Diploma student through the Wine and Spirits Education Trust. She has a Certified Sake Advisor certification through the Sake School of America, as well as an Executive Bourbon Steward certification through the Stake and Thief Society. Her experience includes being a Sommelier at an internationally known luxury hotel, managing multiple profitable restaurants, and a Beverage Manager of a large restaurant group located in Pennsylvania and New Jersey.
Designing wine lists has always been a passion of hers, and she regularly consult on new restaurants for their opening menus.
"About this title" may belong to another edition of this title.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Opening a new restaurant is difficult, but writing your wine list doesn't have to be. Finances are tied up during restaurant openings and you do not want to waste any time optimizing your profits in any aspect of the business. According to professional Sommelier Michele Gargiulo, the beverage programs she has run accounted for 24 to 30 percent of restaurant sales. Wine menus need to be written to sell wine as effectively as possible, driving guests to purchase what they are happy drinking. With templates, tips, and suggestions, this book has all you need to write the wine list of your dreams, while minimizing cash needed for inventory. 86 pp. Englisch. Seller Inventory # 9798987552025
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