The Automotive Sale Process: The nine stages to the sale. - Softcover

Huggett JR, Gilton

Softcover

ISBN 13: 9798987731208

Publisher: Gilton Huggett, 2023

Synopsis

This book covers various strategies for developing an efficient career in the Automotive Sales Industry. In my work as a Sales Consultant, I utilize the following steps. Most Dealerships use similar steps but I modified, them based on my understanding and experience. There is no need to change the wheel, but I will apply a unique philosophy to these basic concepts. In this book, I will use the term "stage" instead of "steps" to distinguish myself. My goal is to encourage people to enter the industry and make a difference in people's lives. Historically society has a negative connotation of the automotive sales industry. Since the creation of the Internet, business is much more transparent than in the past. Most information such as pricing, videos, and window stickers are available on the manufacturers' websites, third-party sites, and Dealerships' websites. Most customers come to the Dealership very educated about the process, so it is vital for Sales Consultants to be knowledgeable about their products. If you are unable to answer questions and explain the features and benefits of the vehicles, you are going to lose credibility. Studying the business very well is critical for success, as understanding the features and benefits of the vehicle you are selling compared to the competition. If you can illustrate the advantages your vehicles have compare to the competition, you can prevent your customer from going to another dealership.The steps to automotive sales will not be a straight line but will involve obstacles, rewards, and awards. Society often has a negative view of the automotive sales industry. In my experience, however, it is very empowering to help people make a decision that is sometimes the first large purchase of their lives.

About this title

About the Author

 Gilton Huggett is a 16-year veteran Sales Consultant at Russell and Smith Mazda in Houston, Texas. He has won Salesperson of the Month sixty-one times and Salesperson of the Year ten times. He was a Mazda Elite Master Certified Sales Consultant from 2012 through 2017, the WC Smith Customer Service Award winner from 2012 to the present, and the 2013 Extra Mile Award winner for Russell and Smith Mazda.
He was an 18-year veteran Master Caddy who started his career at Siwanoy Country Club in Bronxville, New York, on April 20, 1990, through September 13, 2003. He also worked at Golf Club of Purchase from September 13, 2003, through September 18, 2008. WGA Caddy Scholarship recipient in August 1993. He enjoys playing golf and reading autobiographies of historic Entrepreneurs such as Henry Ford, John D Rockefeller, and Andrew Carnegie. Listen to sports podcasts and watch golf channel every night. He is the Author of "The Automotive Sales Process," "The Golf Caddy Process," "From the Farm to Houston," "My Life Growing up in St. Ann," and three Book Series "My School Life with Speech Impediment."
 
He wrote this book to share his experience as a Car Sales Consultant and illustrate the benefits and flexibility of the Automotive profession. He used the process daily in a stage-by-stage fashion. Although the book focuses on the automotive industry, this method could be demonstrated in any selling situation.

From the Back Cover

This book covers various strategies for developing an efficient career in the Automotive Sales Industry. In my work as a Sales Consultant, I utilize the following steps. Most Dealerships use similar steps but I modified, them based on my understanding and experience. There is no need to change the wheel, but I will apply a unique philosophy to these basic concepts. In this book, I will use the term "stage" instead of "steps" to distinguish myself. My goal is to encourage people to enter the industry and make a difference in people's lives.

Edition details

• Publisher: Gilton Huggett
• Publication date: 2023
• Language: English
• ISBN 13: 9798987731208
• Binding: Paperback
• Number of pages: 51