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Synopsis
"A must read for any track & field fan!" - Sage Canaday, founder of Vo2max Productions
Every four years, track & field takes center stage at the Olympic Games, then quickly disappears from the spotlight. But if running is on the rise with over 50 million Americans now participating in the sport, why isn’t track & field a more popular sport in the U.S.? The easy answer is that track & field is just boring to watch on TV, but the real answer lies in marketing.
In RUNNING IN CIRCLES, Jack Cogan explores why the NFL, NBA, MLB, and NHL dominate the U.S. media landscape, not just because they’re wildly entertaining, but because they’ve mastered the art of engaging fans and creating cultural relevance. As an avid fan of the sport himself, Cogan also outlines why track & field has failed to become a top U.S. sport and provides a new marketing strategy and ideas for how USATF can get back on track to becoming one. With the Los Angeles Olympics quickly approaching in 2028, there’s no better time to reimagine the future of professional track.
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Running in Circles : Building a New Vision for U.S. Track & Field
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - 'A must read for any track & field fan!' - Sage Canaday, founder of Vo2max ProductionsEvery four years, track & field takes center stage at the Olympic Games, then quickly disappears from the spotlight. But if running is on the rise with over 50 million Americans now participating in the sport, why isn't track & field a more popular sport in the U.S. The easy answer is that track & field is just boring to watch on TV, but the real answer lies in marketing.In RUNNING IN CIRCLES, Jack Cogan explores why the NFL, NBA, MLB, and NHL dominate the U.S. media landscape, not just because they're wildly entertaining, but because they've mastered the art of engaging fans and creating cultural relevance. As an avid fan of the sport himself, Cogan also outlines why track & field has failed to become a top U.S. sport and provides a new marketing strategy and ideas for how USATF can get back on track to becoming one. With the Los Angeles Olympics quickly approaching in 2028, there's no better time to reimagine the future of professional track. Seller Inventory # 9798992671001
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Running in Circles | Building a New Vision for U.S. Track & Field
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Taschenbuch. Condition: Neu. Running in Circles | Building a New Vision for U.S. Track & Field | Jack Cogan | Taschenbuch | Englisch | 2025 | Cogan Publishing | EAN 9798992671001 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Seller Inventory # 133678173
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