Drawing Out Your Genius: Use Visual Thinking to Sell Ideas, Drive Buy-in, and Lead Change - Softcover

Rothstein, Lisa

9798992755800: Drawing Out Your Genius: Use Visual Thinking to Sell Ideas, Drive Buy-in, and Lead Change

Softcover

ISBN 13: 9798992755800

Publisher: Creativity to Cash International, 2025

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What if the secret to breakthrough communication, unstoppable innovation, and unshakeable team alignment was as simple as picking up a marker?

In a world drowning in AI-generated perfection and soul-crushing PowerPoint presentations, hand-drawn visuals create the human connection that drives real business results. Drawing Out Your Genius reveals why the most successful leaders are trading their slides for sketches—and how you can join them.

Transform Your Leadership Impact in Any Business Setting:

Innovation Sessions that generate breakthrough ideas instead of recycling old thinking
Sales Conversations that create genuine buy-in and close bigger deals
Team Meetings that people actually want to attend and remember
Change Initiatives that gain momentum instead of meeting resistance
Strategic Planning that aligns diverse stakeholders around a shared vision

Master the SKETCH Framework:

Simplify complex ideas with three essential visual building blocks
Kickstart innovation using customer-centered visual storytelling
Engage stakeholders and accelerate buy-in through collaborative drawing
Transform meetings from dreaded to dynamic with live visual thinking
Capture information that sticks in minds and drives action
Harmonize teams across departments, cultures, and time zones

From Madison Avenue to Visual Innovation

Lisa Rothstein spent over two decades as a creative strategist at top advertising agencies on two continents, crafting compelling stories for global brands like IBM and Unilever. Now she brings those same persuasion and storytelling principles to the world of visual thinking and corporate communication. As a published New Yorker cartoonist, she knows that the most powerful visuals aren't perfect—they're human.

Her clients now include Bayer, RobRoy Industries, and Consumer Reports, who trust her to transform how their teams communicate and collaborate.

You Don't Need to Be an Artist

Forget everything you think you know about drawing. The worse it looks, the better it works. This book proves that your "terrible" drawings are actually your secret weapon for cutting through complexity and creating genuine human connection.

Ready to discover your visual thinking superpowers?

Start with Chapter 1, then download your free Visual Thinking Quick Start Guide and exclusive resources at http://book.DrawingOutYourGenius.com/resources

Perfect for innovation leaders, change management professionals, design thinkers, sales teams, and anyone who wants to communicate ideas that actually stick.

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About the Author

Lisa Rothstein is an accomplished business storyteller, and a cartoonist featured in The New Yorker Magazine and Cybercrime Magazine.

Her company, Drawing Out Your Genius, uses visual and verbal storytelling to help everyone from corporate leaders to high-stakes litigators cut through complexity, drive engagement, and get buy-in when it counts.

A former Madison Avenue creative executive on brands such as IBM and Hanes, Lisa holds a degree in Semiotics from Brown University. She is a certified Design Sprint and Workshopper Master facilitator (AJ&Smart), ad Certified Virtual Facilitator (INIFIAC), and speaks and trains worldwide on Visual Storytelling and Brand Storytelling at conferences such as ATD (Association for Talent Development), BEI (Backend of Innovation), The Impact Conference (Innovation Leader), Adobe 99U and others.

Lisa is a member of ACMP (Association of Change Management Professionals), IFVP (International Forum of Visual Practitioners) and is the San Diego Chapter Chair of the National Cartoonists' Society.

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