Michael Jordan didn't choose #23 because it was iconic - he made it iconic. Long before it became the most recognizable number in sports, it was simply a mathematical tribute to his older brother Larry, whose own number was 45. Jordan aimed to be "half as good," rounded up, and in doing so created a number that would define a generation.
It's All About the Numbers explores the stories, psychology, and cultural meaning behind the jersey numbers athletes choose - and the numbers fans obsess over. From childhood heroes to family ties, from superstition to branding, from quiet personal decisions to global symbols, numbers in sports carry far more weight than most people realize.
Through vivid storytelling and deep research, Rob Lorton uncovers why certain numbers become legendary, why some athletes cling to the same digit their entire career, and why fans form emotional attachments to the numbers stitched on their heroes' backs. Along the way, the book reveals how numbers shape identity, memory, and legacy across every major sport.
Whether you're a lifelong fan, a student of sports culture, or simply someone who loves the hidden stories behind the game, It's All About the Numbers shows how something as simple as a number can carry history, personality, and power.
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Paperback. Condition: new. Paperback. Michael Jordan didn't choose #23 because it was iconic - he made it iconic. Long before it became the most recognizable number in sports, it was simply a mathematical tribute to his older brother Larry, whose own number was 45. Jordan aimed to be "half as good," rounded up, and in doing so created a number that would define a generation.It's All About the Numbers explores the stories, psychology, and cultural meaning behind the jersey numbers athletes choose - and the numbers fans obsess over. From childhood heroes to family ties, from superstition to branding, from quiet personal decisions to global symbols, numbers in sports carry far more weight than most people realize.Through vivid storytelling and deep research, Rob Lorton uncovers why certain numbers become legendary, why some athletes cling to the same digit their entire career, and why fans form emotional attachments to the numbers stitched on their heroes' backs. Along the way, the book reveals how numbers shape identity, memory, and legacy across every major sport.Whether you're a lifelong fan, a student of sports culture, or simply someone who loves the hidden stories behind the game, It's All About the Numbers shows how something as simple as a number can carry history, personality, and power. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9798994945209
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Paperback. Condition: new. Paperback. Michael Jordan didn't choose #23 because it was iconic - he made it iconic. Long before it became the most recognizable number in sports, it was simply a mathematical tribute to his older brother Larry, whose own number was 45. Jordan aimed to be "half as good," rounded up, and in doing so created a number that would define a generation.It's All About the Numbers explores the stories, psychology, and cultural meaning behind the jersey numbers athletes choose - and the numbers fans obsess over. From childhood heroes to family ties, from superstition to branding, from quiet personal decisions to global symbols, numbers in sports carry far more weight than most people realize.Through vivid storytelling and deep research, Rob Lorton uncovers why certain numbers become legendary, why some athletes cling to the same digit their entire career, and why fans form emotional attachments to the numbers stitched on their heroes' backs. Along the way, the book reveals how numbers shape identity, memory, and legacy across every major sport.Whether you're a lifelong fan, a student of sports culture, or simply someone who loves the hidden stories behind the game, It's All About the Numbers shows how something as simple as a number can carry history, personality, and power. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9798994945209
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Paperback. Condition: new. Paperback. Michael Jordan didn't choose #23 because it was iconic - he made it iconic. Long before it became the most recognizable number in sports, it was simply a mathematical tribute to his older brother Larry, whose own number was 45. Jordan aimed to be "half as good," rounded up, and in doing so created a number that would define a generation.It's All About the Numbers explores the stories, psychology, and cultural meaning behind the jersey numbers athletes choose - and the numbers fans obsess over. From childhood heroes to family ties, from superstition to branding, from quiet personal decisions to global symbols, numbers in sports carry far more weight than most people realize.Through vivid storytelling and deep research, Rob Lorton uncovers why certain numbers become legendary, why some athletes cling to the same digit their entire career, and why fans form emotional attachments to the numbers stitched on their heroes' backs. Along the way, the book reveals how numbers shape identity, memory, and legacy across every major sport.Whether you're a lifelong fan, a student of sports culture, or simply someone who loves the hidden stories behind the game, It's All About the Numbers shows how something as simple as a number can carry history, personality, and power. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9798994945209
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Taschenbuch. Condition: Neu. It's All About the Numbers | Rob Lorton | Taschenbuch | Englisch | 2026 | Rob Lorton | EAN 9798994945209 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Seller Inventory # 134571774
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