99 Bottles of Wine: The Making of the Contemporary Wine Label illuminates the creative process and positioning behind some of the world's most iconic wine labels. Melding story, heritage, imagination and marketing with evocative design, Napa-resident and author David Schuemann, owner and creative director of CF Napa Brand Design, reveals the inspiration and strategic thinking behind ninety-nine of the most successful wine labels--from solutions for boutique producers to some of the largest wine companies worldwide. Rich stories of the wineries, people and history combine with stunning photography for an enchanting read.

Along with a dust jacket poster of each of the featured wineries and a foreword by Agustin Huneeus, the renowned creator of Napa Valley's Quintessa Estate, 99 Bottles of Wine offers wine lovers, serious collectors, and design aficionados a rare, behind-the-scenes look at how contemporary packaging and innovative design are driving the success of today's leading wine brands.

About the Author

David Schuemann, author of "99 Bottles of Wine," is one of the world's leading experts in wine and spirits label and package design. Early in his career David fell in love with wine while working at many restaurants as a wine trainer and server; at that time he also became an avid personal collector. Armed with a Bachelors of Fine Arts in Graphic Design and a long career in design and branding for some of the most successful and largest agencies in the world, Schuemann found the perfect opportunity to marry his passions for wine and design when he became creative director for CF Napa Brand Deisgn in Napa, California, later purchasing the firm.

Schuemann's design philosophy is based on one simple belief--differentiated strategic positioning  and evocative design combined with compelling  storytelling are essential to establish an emotional  and cognitive connection between consumer and  brand. Powerful aesthetics and spot-on positioning make the consumer connection, increase  market share and create some of the most successful wine brands in the world.

Schuemann is a frequent guest speaker at industry events and conferences enlightening professionals and consumers to the stories and techniques that make a wine's package an intricate part of its success. David and his team have worked with some of the world's most famous wineries and tastemakers including Beringer, Joseph Phelps, Duckhorn and Constellation Brands and companies across North and South America, Italy, France, Spain, New Zealand and Australia.

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