London: Laurence King Publishing (2011).AsNew Soft cover. The book is New except for a tiny crease to the bottom corner of the rear board. 10.0"x8.5"x0.75". be5.

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Bibliographic Details

Title: An A-Z of Visual Ideas: How to Solve Any Creative Brief
Publisher: Laurence King Publishing
Publication Date: 2011
Language: English
ISBN 10: 1856697142
ISBN 13: 9781856697149
Binding: Soft cover
Condition: As New

About this title

Synopsis

A source book of visual ideas and strategies for visual communication How to Solve any Creative Brief: An A Z of Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Aimed principally at the student market, the book shows where ideas and inspiration come from and helps unlock the reader s creativity, providing numerous strategies to help solve creative briefs and design problems. Using an upbeat, dynamic and easy-to-understand A Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, with each entry offering a different starting point. Entries include everything from Intuition and Instinct to Happy Accidents and Hidden Messages, and feature a section explaining how to use the idea or technique, providing readers with an infallible tool kit of inspiration. Including hundreds of inspirational quotes from creative people and packed with great examples of advertising campaigns, posters, book and magazine covers, illustrations and editorial images, this indispensable creative primer also includes previously unpublished photographic work.

About the Author

John Ingledew is Senior Lecturer in Photography at the University of Gloucestershire, where he holds a Teaching Fellowship. He has run projects and workshops with students in Europe, America, Japan and China and is the author of the Portfolio title Photography.

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