The ABC of Typography

David Rault

ISBN 10: 1910593710 / ISBN 13: 9781910593714

Published by SelfMadeHero, 2019

About this Item

David Rault, SelfMadeHero. Typography confronts us everywhere: in books and newspapers, on road signs, product packaging and political leaflets. It is ubiquitous to the point of mundanity. But while the typeface might be secondary to the message, it remains crucial to the way we respond. Fonts spark emotions; they evoke eras and ideologies. Some, like Edward Johnson's for the London Underground, have become iconic. Others, like comic sans, are loathed. Each one has its own place in history. The ABC of Typography traces 3,500 years of type, from Sumerian pictographs, through Roman calligraphy, to Gutenberg, the Bauhaus and beyond. Brimming with insight and anecdote, this witty and well-informed graphic guide explores the historical, technological and cultural shifts that have defined the look of the words we read, as well as introducing the artists who have marked typography's long history.

Seller Inventory # 9781910593714-RETAIL

Bibliographic Details

• Title: The ABC of Typography
• Publisher: SelfMadeHero
• Publication Date: 2019
• Language: English
• ISBN 10: 1910593710
• ISBN 13: 9781910593714
• Binding: Hardback
• Illustrator: Argun, Seyhan; Aseyn; Ayroles, Francois; Bourhis, Herve
• Book Type: Hardback

About this title

Synopsis

For the first time, the history of typography is told in comic strip form
 
Typography confronts us everywhere: in books and newspapers, on road signs, in product packaging, and on political leaflets. It is ubiquitous to the point of mundanity. But while the typeface might be secondary to the message, it remains crucial to the way we respond. Fonts spark emotions; they evoke eras and ideologies. Some, like Edward Johnson’s for the London Underground, have become iconic. Others, like Comic Sans, are loathed. Each one has its own place in history.
 
The ABC of Typography traces 3,500 years of type from Sumerian pictographs through Roman calligraphy to Gutenberg, the Bauhaus, and beyond. Brimming with insight and anecdote, this witty and well-informed graphic guide explores the historical, technological, and cultural shifts that have defined the look of the words we read.
 

About the Author

David Rault is a graphic designer, photographer, and writer. He is the author of numerous books about typography. He lives in Nuremberg, Germany.