Based on a more than a decade of research, this reference is designed for marketers, managers, educators, and parents who need a useful, fun, not-too-technical introduction to generational research. The breezy vocabulary of this kind of study is familiar to most people—Are Gen X-ers still slackers? Will Gen Y-ers ever move out of the house? Why are Zeds so spoiled?—but this guide goes deeper with explanations of how a generation is defined and the statistical tools that allow social scientists to track the behavior of its members over time. The discussion also provides examples of generational conflicts in school, home, and the workplace—and reveals how these clashes can be understood and resolved. Interspersed with useful tables and figures, the book also compares English-speaking countries with their generational counterparts in Japan, Finland, and other parts of the world.

About the Author

Mark McCrindle is the director of McCrindle Research, whose clients include more than 100 multinational organizations. He is regarded as one of Australia's foremost social researchers on emerging trends, social shifts, and generation change and is a frequent media commentator on these subjects.

Emily Wolfinger is a published writer and has freelanced for a variety of publications. As a freelancer, Emily enjoyed writing about some of the big issues of our times. At McCrindle Research Emily translates social and generational research into publishable form both for internal and external clients.

Other titles by Mark McCrindle with Emily Wolfinger:
1. The Power of Good: True stories of great kindness from total strangers, Hybrid Publishers: Seventy short, heart-warming stories of kindness by strangers with contributions by prominent Australians, including comedian Jean Kittson, writer Peter FitzSimons, news presenter Tracey Spicer, Youth Off the Streets' Father Chris Riley, media personality David Richardson, Wayside Chapel's Reverend Graham Long, politician Pru Goward, Pulitzer Prize winner Geraldine Brooks, and many others.

2. Word Up: A Lexicon and Guide to Communicating in the 21st Century, Halstead Press:
More than a comprehensive lexicon of Australian youth slang,Word Up looks at language, how it is changing, and the factors influencing this change with chapters on youth slang, literacy, manners, political jargon and more.

"About this title" may belong to another edition of this title.

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