The ADVERTISING and BUSINESS SIDE of RADIO

Ned Midgley, Sales Service Manager, Columbia Broadcasting System; Lecturer, Adult Education School, New York University

Published by Prentice-Hall, New York, 1949

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  • Used
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Seller: Peter L. Masi - books, MONTAGUE, MA, U.S.A.Peter L. Masi - books

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Hardcover

Condition: Used - Very good

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Item description from seller

Prentice-Hall, New York, April, 1949. Second Printing. xi,363 pages. 23 illustrations: network maps, schedule, rate cards, Hooper Station Listening Index, Nielsen Report, BMB Ballot, Map, scripts, contract, invoice, proof of performance, graphs, tables. Glossary, Bibliography. 8.5 x 5.5", cloth, no dj. 'Ed, They say this book is very useful - to throw at howling cats on the fence at midnight, Ned, 8/24/50'. Clean, tight, VG/none.

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Bibliographic details

Title
The ADVERTISING and BUSINESS SIDE of RADIO
Author
Ned Midgley, Sales Service Manager, Columbia Broadcasting System; Lecturer, Adult Education School, New York University
Publisher
Prentice-Hall, New York
Publication year
1949
Condition
Used - Very Good
Binding
Hardcover

Peter L. Masi - books

MONTAGUE, MA, U.S.A.

4-star seller

AbeBooks seller since September 3, 1998

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Peter L. Masi - books

MA, U.S.A.

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