ADVERTISING ON THE INTERNET, 2E

ZEFF R.

ISBN 10: 0471344044 / ISBN 13: 9780471344049

Published by JOHN WILEY (ORIGINAL), 1999

About this Item

Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.

Seller Inventory # Cvs 9780471344049

Bibliographic Details

• Title: ADVERTISING ON THE INTERNET, 2E
• Publisher: JOHN WILEY (ORIGINAL)
• Publication Date: 1999
• Language: English
• ISBN 10: 0471344044
• ISBN 13: 9780471344049
• Binding: Soft cover
• Edition: 2nd Edition, International Edition
• Condition: New

About this title

Synopsis

How today's most successful online advertisers and marketers maximize their online presence, and how you can too

This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on:
* Successful online ad models
* Market research online
* Direct marketing, including opt-in e-mail, promotions, and sweepstakes
* Targeting and personalization
* Internet advertising management tools
* Traffic measurement and gauging the effectiveness of your ads
* Buying and selling ads on your Web site
* Advertising locally
* Advertising to an international market
* Legal aspects of Internet advertising
* How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies)

On the companion Web site at www.wiley.com/compbooks/zeff you'll find:
* Links to additional training and tool resources

About the Author

Robbin Zeff is President of Zeff Group, a firm specializing in strategic Internet advertising and marketing, research, training, and consulting.

Brad Aronson is President of i-frontier, a leading Internet advertising agency.