ADVERTISING ON THE INTERNET, 2E
Language: English
Published by JOHN WILEY (ORIGINAL), 1999
- Softcover
- New
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Seller Inventory # CvS 9780471344049
- Title
- ADVERTISING ON THE INTERNET, 2E
- Author
- ZEFF R.
- Publisher
- JOHN WILEY (ORIGINAL)
- Publication year
- 1999
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0471344044
- ISBN 13
- 9780471344049
- Edition
- 2nd Edition, International Edition
This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online advertising for businesses of all sizes, it gets you up to speed on the crucial issues, hot new trends, and most effective new technologies in Internet advertising. Loaded with examples of some of today's most successful online advertising and marketing initiatives, it gives you the inside track on:
* Successful online ad models
* Market research online
* Direct marketing, including opt-in e-mail, promotions, and sweepstakes
* Targeting and personalization
* Internet advertising management tools
* Traffic measurement and gauging the effectiveness of your ads
* Buying and selling ads on your Web site
* Advertising locally
* Advertising to an international market
* Legal aspects of Internet advertising
* How to advertise for free, or almost free (contributed by Eric Ward, the father of grassroots advertising strategies)
On the companion Web site at www.wiley.com/compbooks/zeff you'll find:
* Links to additional training and tool resources
"Synopsis" may belong to another edition of this title.
About the Author
Brad Aronson is President of i-frontier, a leading Internet advertising agency.
"About the title" may belong to another edition of this title.
UK BOOKS STORE
London, London, United Kingdom
AbeBooks seller since March 11, 2024
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