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Bibliographic Details

Title: ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
Publisher: MC GRAW HILL
Publication Date: 2024
Language: English
ISBN 10: 1266090606
ISBN 13: 9781266090608
Binding: Paperback
Condition: Brand New

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Synopsis

ISBN: 9781266090608 International Edition of Advertising and Promotion 13th Edition by George E. Belch, Michael A. Belch******Student textbook only, No Connect Access Code included*******Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer.

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