AI-Driven Decision-Making for Diversity, Equity, and Inclusion in Marketing

Language: English

Published by IGI GLOBAL SCIENTIFIC PUBLISHING, 2026

9798337367316

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Hardcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - Artificial intelligence (AI) reshapes marketing by enabling data-driven decisions that enhance efficiency, precision, and personalization. AI can also become a powerful tool for advancing diversity, equity, and inclusion (DEI) in marketing strategies. By analyzing data, AI uncovers biases, detects underrepresented demographics, and guides inclusive content creation and audience targeting. However, leveraging AI for DEI comes with challenges. Algorithms are only fair if the data utilized is properly monitored, and organizations often risk reinforcing existing biases. When successfully integrated, AI-driven decision-making holds potential to foster more inclusive marketing practices that engage diverse audiences and reflect the values of equity and representation in a global marketplace. AI-Driven Decision-Making for Diversity, Equity, and Inclusion in Marketing explores the connection between generative AI (GenAI) and DEI for marketing decision-making in multicultural domains. It examines how DEI principles can be integrated into GenAI models for more ethical, inclusive, and efficient marketing strategies. This book covers topics such as global business, customer service, and digital marketing, and is a useful resource for business owners, sociologists, computer engineers, academicians, researchers, and scientists.…

Seller Inventory # 9798337367316

Title
AI-Driven Decision-Making for Diversity, Equity, and Inclusion in Marketing
Author
Theodore Tarnanidis
Publisher
IGI GLOBAL SCIENTIFIC PUBLISHING
Publication year
2026
Condition
Neu
Binding
Buch
Language
English
ISBN 13
9798337367316
Item weight
1,119 grams
Dimensions
260x183x31 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

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