AI-Driven Marketing Research and Data Analytics

Language: English

Published by IGI Global, 2024

9798369321652

  • Hardcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Condition: New

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nach der Bestellung gedruckt Neuware - Printed after ordering - The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.

Seller Inventory # 9798369321652

Title
AI-Driven Marketing Research and Data Analytics
Author
Mercy Dube
Publisher
IGI Global
Publication year
2024
Condition
Neu
Binding
Buch
Language
English
ISBN 13
9798369321652
Item weight
1,563 grams
Dimensions
286x221x33 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 48.04US$ 57.11
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Einbeck, Germany 37574