AIGA Professional Practices in Graphic Design: American Institute of Graphic Arts

AIGA Professional Practices in Graphic Design is a comprehensive guide to every aspect of the graphic design business, from designer relationships with clients, employees, and suppliers to management issues, marketing strategies, rights, and ethical standards. It covers negotiation principles, setting fees, contracts, structuring the design firm, audits, insurance basics, studio safety, marketing on the World Wide Web, copyright and licensing, trademark infringement, and business ethics. Short and long versions of the AIGA Standard Form of Agreement are included for easy reference, and a complete resources section highlights selected publications and organizations for graphic designers.

The American Institute of Graphic Arts is the premiere professional organization for graphic designers. Founded in 1914, it consists of forty-one chapters nationwide with more than ten thousand member graphic designers and related professionals. The AIGA national office is located in New York City.

Editor Tad Crawford is Publisher for Allworth Press. He has served as General Counsel for the Graphic Artists Guild and is the author of Legal Guide for the Visual Artist, Business and Legal Forms for Graphic Designers (with Eva Doman Bruck), and The Secret Life of Money (Allworth Press). A regular columnist for Communication Arts magazine, he has served as a faculty member at the School of Visual Arts in New York City.