Ground Rules is the first comprehensive, fully bilingual survey charting the career of the prolific photographer Alejandro Cartagena. Celebrated for his photobooks Carpoolers (2014) and A Small Guide to Homeownership (2020), Cartagena is known for his formally engaging and socially incisive images that span the politics of the US-Mexico border, suburban sprawl, and the increasing wealth disparities in North America. Ground Rules deploys a diverse array of photographic formats, from documentary and collage to the appropriation of vernacular photographs and AI-generated imagery, all unified by Cartagena’s commitment to addressing Mexico’s most pressing social and environmental issues with humor and pathos.

Published to coincide with a mid-career solo exhibition at San Francisco Museum of Modern Art, on view from November 2025—May 2026.

About the Authors

Alejandro Cartagena (born in 1977, Santo Domingo, Dominican Republic) is an artist and editor whose projects employ landscape and portraiture to examine social, urban, and environmental issues. Cartagena’s work has been exhibited internationally, including at the San Francisco Museum of Modern Art, where his mid-career survey, Ground Rules, is presented in 2025; George Eastman Museum, Rochester, New York; Patricia Conde Galer�a, Mexico City; Fondation Cartier pour l’art contemporain, Paris; and Centre de Cultura Contempor�nia de Barcelona. His work is in the collections of museums including the Museum of Fine Arts, Houston; J. Paul Getty Museum, Los Angeles; Portland Art Museum, Oregon; San Francisco Museum of Modern Art; George Eastman Museum; and Santa Barbara Museum of Art, California.

Tatiana Bilbao is a Mexico City–based architect and founder of Tatiana Bilbao Estudio.

�lvaro Enrigue is a Mexican writer based in New York and an associate professor of romance languages and literatures at Hofstra University, Hempstead, New York.

Horacio Fern�ndez is a photo-historian, curator, and author of numerous books, including Fotograf�a P�blica: Photography in Print, 1919–1939 (1999) and The Latin American Photobook (Aperture, 2011).

Charlotte Kent is associate professor of visual culture at Montclair State University, New Jersey.

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