Trade Paperback, 3rd printing Fine Minus/wraps; A guide for companies to make best use of new design and manufacturing technology and tools, 4to., 154 pages., 0.0 0.0 0.0.

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Bibliographic Details

Title: ALIGNING TECHNOLOGY FOR BEST BUSINESS RESULTS: A Guide for Selecting and Implementing Computer-aided Design and Manufacturing Tools
Publisher: Santa Cruz, CA, Design Insight 1995
Publication Date: 1995
Language: English
ISBN 10: 1890213020
ISBN 13: 9781890213022
Binding: Soft cover

About this title

Synopsis

"Aligning Technology for Best Business Results" has fast become a popular guide for companies trying to make the best use of new design, manufacturing, and information technology. According to the book's authors, "If companies are going to spend millions of dollars and countless hours to investigate, select, install, learn, customize, use, and manage technology tools, they ought to have better business results for the effort."

Based on the results of a best practice study of leading manufacturers, "Aligning Technology for Best Business Results" gives a powerful new approach for companies to tie their information technology selections to business needs.

About the Author

Peter Marks is founder and managing director of Design Insight, a consulting firm specializing in best practices for design and manufacturing. Described as "the leading strategist in integrating design and manufacturing today," Marks has helped leaders at more than 100 companies in the Americas, Pacific Rim, and Europe to improve their products and processes. Marks developed the "Customer $APPEALS" method of new product definition now used by several Fortune 100 companies; authored the Society of Manufacturing Engineer's "New Manufacturing Enterprise Wheel;" and headed the board of judges for the American Product Excellence (APEX) Awards. This is his third best practice study in the CAD/CAM/CAE field. In addition to his consulting work, Marks is a frequesnt keynote speaker whose programs have been top-rated by four engineering associations and by the American and Japan Management Associations. Peter Marks may be reached at Design Insight in Santa Cruz, California; pmarks_insight@compuserve.com or tel. 831-464-8300

Kathleen Riley, of Riley and Associates, specializes in high-tech customer and market research. Her practice focuses on helping companies understand customer buying influences and market program development. She has more than 15 years experience in technology marketing, working in areas such as data management, industrial design, computer-aided engineering, solid modeling, finite element analysis, and generative numerical control - across a wide range of platforms. An award winning communicator, Riley has written and spoken on technology topics for various industry publications and organizations. She has been a frequent collaborator with Design Insight. Kathleen Riley may be reached at Riley and Associates, Cincinnati, Ohio; 75022.1032@compuserve.com or tel. 513-321-5662

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