AMA Guide to Small Business Marketing
Language: English
Published by McGraw-Hill/Contemporary, 1994
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
US$ 11.29
Quantity: 1 available
Add to basketItem description from seller
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 38868102-6
- Title
- AMA Guide to Small Business Marketing
- Author
- Cook, Kenneth J.
- Publisher
- McGraw-Hill/Contemporary
- Publication year
- 1994
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0844235903
- ISBN 13
- 9780844235905
- Item weight
- 1.334 pounds
- Dimensions
- N/A
This book follows four critical steps to creating a marketing program that is built around the needs and objectives of your company. From analyzing key markets to developing marketing and sales plans to penetrate them, it will help you identify new opportunities and steer your business towards greater success. At each stage, a series of "action points" offers expert guidance on implementing the marketing decisions you make.
Concise and easy to use, this book also features a number of time-saving questionnaires and worksheets. Complete them as you read and when you have finished the book you will have developed a comprehensive marketing plan, tailored for your business.
Developed by small business specialist Ken Cook with the American Marketing Association, this proven marketing program is an essential resource for all business owners, managers and entrepreneurs ready for growth.
"Synopsis" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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