ANALYSE DES RESSOURCES HUMAINES ET DU MARKETING (French Edition)

Adama, Jagan Mohan Reddy; Menda, Sindu

ISBN 10: 620769905X ISBN 13: 9786207699056

Published by Editions Notre Savoir, 2024

Language: French

Condition: New Soft cover

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Bibliographic Details

Title

ANALYSE DES RESSOURCES HUMAINES ET DU MARKETING (French Edition)

Publisher

Editions Notre Savoir

Publication Date

2024

Language

French

ISBN 10

620769905X

ISBN 13

9786207699056

Binding

Soft cover

Condition

New

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Synopsis

"HR & Marketing Analytics" explore l'application strat�gique de l'analyse des donn�es dans le contexte des ressources humaines et du marketing afin d'am�liorer la performance organisationnelle. L'ouvrage examine les moyens par lesquels les organisations peuvent utiliser de mani�re rentable le big data, l'analyse pr�dictive et l'apprentissage automatique afin de maximiser les proc�dures de recrutement, d'am�liorer l'engagement des employ�s et de rationaliser la gestion des employ�s. Dans le domaine du marketing, il englobe les m�thodologies permettant de scruter le comportement des consommateurs, d'�valuer l'efficacit� des campagnes et de formuler des strat�gies de marketing cibl�es. L'ouvrage montre, � l'aide d'�tudes de cas et d'illustrations du monde r�el, comment la prise de d�cision fond�e sur les donn�es peut accro�tre la fid�lit� des consommateurs, la satisfaction des employ�s et l'efficacit� op�rationnelle. Il offre des perspectives et des ressources pragmatiques aux praticiens qui souhaitent exploiter les capacit�s de l'analyse dans ces domaines essentiels de l'entreprise.

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