APPLIED STATISTICS WITH SPSS

Accessibly written and easy to use, Applied Statistics Using SPSS is an all-in-one self-study guide to SPSS and do-it-yourself guide to statistics. What is unique about Eelko Huizingh′s approach is that this book is based around the needs of undergraduate students embarking on their own research project, and its self-help style is designed to boost the skills and confidence of those that will need to use SPSS in the course of their research project.

The book is pedagogically well developed and contains many screen dumps and exercises, glossary terms, and worked examples. Divided into three parts, Applied Statistics Using SPSS covers:

• A self-study guide for learning how to use SPSS
• A reference guide for selecting the appropriate statistical technique
• A stepwise do-it-your-self guide for analyzing data and interpreting the results

Geared explicitly for undergraduate needs, this is an easy to follow SPSS book that should provide a step-by-step guide to research design and data analysis using SPSS.

Eelko Huizingh teaches in two master trajects of the MSc BA programme of the faculty of Economics and Business. These trajects are Business Development and Marketing. He is coordinator of the Business Development traject, supervisor of Masters and PhD students, and teaches in executive programs for managers with backgrounds in sales, marketing and R&D for the AOG School of Management.