The ART of Responsible Communication: A Values-based Approach (AGENCY/DISTRIBUTED)

David L. Remund (author)

ISBN 10: 1606497545 / ISBN 13: 9781606497548

Published by Business Expert Press, 2014

About this Item

2014. Illustrated. paperback. . . . . . Books ship from the US and Ireland.

Seller Inventory # V9781606497548

Bibliographic Details

• Title: The ART of Responsible Communication: A Values-based Approach (AGENCY/DISTRIBUTED)
• Publisher: Business Expert Press
• Publication Date: 2014
• Language: English
• ISBN 10: 1606497545
• ISBN 13: 9781606497548
• Binding: Soft cover
• Condition: New

About this title

Synopsis

In an increasingly competitive and fast-¬paced economy, communication cannot be a function delegated to the public relations department. It's every leader's responsibility to communicate openly, honestly and responsively. Very few people in business have an appreciation for, and understanding of, their essential role in communication, both in terms of employee engagement and meaningful public dialogue. Every leader controls some information, data and feedback. How should they manage that power in this digital age when anything can leak in a heartbeat? That is the question at the heart of this book. This book will serve executives and emerging business leaders across multiple industries and representing a full spectrum of functional disciplines. It will be a solid resource, as well, for those enrolled in MBA and executive development programs. Upper-¬level undergraduate students would also benefit.

About the Author

David L. Remund designed and managed corporate-wide strategic communications programs for Bank of America, Principal Financial Group, and multiple divisions of Wells Fargo & Company. He has served as an agency director of strategic planning, as well, and continues to consult and coach independently, in addition to teaching full-time at the University of Oregon.