ARTS UNDER PRESSURE : PROMOTING CULTURAL DIVERSITY IN THE AGE OF GLOBALIZATION

Arts Under Pressure analyses the relevant forces behind decision making in cultural matters worldwide under the influence of economic globalisation.

The book deals with all the arts, in all parts of the world and focuses on the cycle of creation, production, distribution, promotion, reception and influence. It asks: who has the power to decide what reaches audiences, in what quantities, with what contents and surrounded by what kinds of ambiances? Refuting the 'natural' existence of a mass culture, Arts Under Pressure argues that globally dominant artistic creations are produced, distributed and promoted on a mass scale that destroys the diversity any society desperately needs. Smiers argues that countries must take culture out of the grip of the WTO and sign a new International Convention on Cultural Diversity.

Smiers concludes with a completely new vision of copyright, advantageous to artists, third world countries and the public domain.

Dr Joost Smiers is Professor of Political Science of the Arts at the Utrecht School of the Arts, the Netherlands, and formerly Visiting Professor, Department of World Arts and Cultures, UCLA, Los Angeles. He is a board member of the European Research Institute for Comparative Cultural Policy and the Arts (ERICArts).

He has written, lectured and researched extensively in the area of decision making in cultural matters worldwide, and on new visions of creative and intellectual property, copyright and the public domain.