ASSESSING TRANSPORTATION PERFORMANCE AND SUPPLY CHAIN EFFECTIVENESS: WITH REFERENCE TO FAST FORWARD LOGISTICS PVT. LTD

Transportation and supply chain management play a vital role in the success and competitiveness of logistics organizations in today’s globalized business environment. With the rapid growth of trade, e-commerce, and industrial activities, the demand for efficient transportation systems and effective supply chain operations has increased significantly. Logistics companies act as a crucial link between manufacturers, suppliers, and customers by ensuring the smooth flow of goods from the point of origin to the point of consumption. In this context, assessing transportation performance and supply chain effectiveness has become essential for logistics firms to improve operational efficiency and customer satisfaction.