Abandon the Ordinary: Building a Distinctive Leadership Brand in Business, Family, and Church

Your ability to lead with power in a complex global society will largely depend on your ability to move away from a generic type of leadership, building a distinctive brand. Successfully creating a leadership brand that matters to God and people will be the result of understanding and managing four fundamental principles: perspective, position, power, and promise. In this book, businessman and professor Richard S. Lytle addresses each of these four principles to help readers create a godly blueprint for life, considering the following:

Perspective, How worldview frames the foundation for building any brand.

Position, How readers can assess their God-given positions in life and make them the focus of their earthly work.

Power, How using one's positional power can build the brand on a daily basis.

Promise, How readers can create, deliver, and manage a distinctive set of promises with the personal signature of gifts and positions God has given them.

Lytle reminds readers that God wants to transform all of us. This process can be intimidating, but Lytle encourages us instead to embrace the possibilities with hope for the future. Are you ready to abandon the ordinary? That's the first step toward becoming God's brand of leader.

Dr. Richard S. Lytle has long been passionate about developing leadership that truly matters. He is the dean of the College of Business Administration at Abilene Christian University, a professor of marketing at ACU, a partner in LJL Consulting, International, and the president of The Lytle Group, an independent marketing firm. He also has experience as a marketing representative, finance supervisor, and senior analyst, and he has served on a number of boards, cabinets, and planning committees for both nonprofit and for-profit businesses. Through all these roles, he has worked hard to be a strong leader himself, and he believes in identifying and cultivating leadership in others. Richard and his wife, Jeanne, have three daughters: Kelly, Hannah, and Michelle.