Above the Fold: Understanding the Principles of Successful Web Site Design

Miller, Brian D

ISBN 10: 144030842X / ISBN 13: 9781440308420

Published by HOW Books, 2011

About this Item

Seller Inventory # AMTV.144030842X.N

Bibliographic Details

• Title: Above the Fold: Understanding the Principles of Successful Web Site Design
• Publisher: HOW Books
• Publication Date: 2011
• Language: English
• ISBN 10: 144030842X
• ISBN 13: 9781440308420
• Binding: Soft cover
• Condition: new

About this title

Synopsis

Above the Fold is a book about the fundamentals of effective graphic communication set in the context of Web design. Unlike other books that focus on the intersection of design and technology, Above the Fold explores the relationship between the stakeholders of a Web project-- the designer, the user and the client -- and how this continuous cycle affects the decisions made by successful Web designers. Above the Fold is not technical manual or a how-to book, nor is it about timely trends; it's about the timeless fundamentals of layout, usability and measurement that lead to a successful digital product. 

About the Author

Brian Miller is the owner and design director at the Brian Miller Design Group, a small design firm in Norwalk, CT that specializes in branding for the Web and print. Brian's client list includes GE, NBC Universal, SportsMD, Rockstar Games, 2K Games, GigMasters and Nat Nast. Brian is a lecturer at the Shintaro Akatsu School of Design, board member for the Type Directors Club and author of Above the Fold. Brian's work has been published in the Print Magazine Regional Design Annual, GD USA and The New York Festivals in addition to receiving numerous industry awards. Brian has a Masters degree from Pratt Institute in design management and a BFA in graphic design from the Hartford Art School. He lives in South Norwalk, Connecticut with his wife Bridgette, daughter Sarah and dog Shick.