Absolute Value. This item is unavailable.Absolute Value

About the Book: Absolute Value Marketing experts Itamar simonson and Imanuel rosen explain that we have entered the Age of the Absolute, which has profound implications for decision making and marketing. In this provocative new book, marketing experts Simonson and Rosen argue that we have entered a new business era, The Age of the Absolute. Now, consumers can quickly verify the best price and determine the quality of any item via computer or mobile device, whether its finding the best price for a video game, the experience theyll have at a restaurant, or the performance of an electronic gadget. The implications of the shift to this new era are profound. Consumer irrationality is on the decline, and with it, the effectiveness of branding, positioning and emotional appeals. The way people make decisions is changing, and marketers are no longer hidden persuaders-their power is actually declining. Simonson and Rosen describe this new trend, and offer an innovative framework-the Influence Mix-that will help the reader understand where the new rules apply Marketers must understand their current influence mix and be on the lookout for game-changing technologies that might transform the mix of their particular category. It is one thing to notice that things are changing, but its quite another to go to the very roots of the change and explain its consequences. The Age of the Absolute will help you understand the new environment that is emerging around us and the true and long term impact it will have on consumers and marketers About the Author: Itamar Simonson, Emanuel Rosen Itamar simonson is the Sebastian S. Kresge Professor of Marketing at the Graduate School of Business, Stanford University. He is one of the most influential and cited researchers in the areas of decision making and marketing. Itamar serves on eight editorial boards of leading journals and received many awards for his work. He has published over 60 articles on behavioral decision making, consumer choi