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Bibliographic Details

Title: Accelerating Customer Relationships: Using CRM and Relationship Technologies
Publisher: Prentice Hall 18/09/2000
Publication Date: 2000
Language: English
ISBN 10: 0130889849
ISBN 13: 9780130889843
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

This book describes how technology supports each critical phase of a successful CRM program.

About the Author

RONALD S. SWIFT is Vice President and a key Strategist for Customer Knowledge Solutions at NCR Corporation, the world's leading provider of Relationship Technologies that expand and enhance relationships with customers.

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