Accelerating Excellence: The Principles that Drive Elite Performance

Excellence isn’t an accident. It’s engineered.

The blueprint trusted by world champions, Tier One Special Forces, and $60B+ Hedge Funds.

Forged from two decades immersed in the world’s most unforgiving arenas, Accelerating Excellence reveals the principles measured in profit, world titles, and mission success.

This is not motivation. This is the operating system.

No more guesswork. The system’s in the book.

Distilled. Codified. Released.

James King is a trusted advisor to elite and exclusive organisations around the world. Within the world of business he has advised CEOs, private equity (PE) firms, and hedge fund (HF) managers. James has counselled government agencies and specialist military units. He also provides guidance to coaches, managers and athletes within the English Premier League (EPL), Team GB, and the National Basketball Association (NBA). He has presented case studies on his work for the MBA programmes at the University of Oxford, Harvard University and Massachusetts Institute of Technology (MIT). James holds a first-class degree in Applied Sports Science, and an MSc in Performance Psychology, both from the University of Edinburgh.